While there's a lot to be said for being innovative, when it comes to promotional items to advertise your company, some of the old standards are still the best and most popular. If you're looking for advertising gifts to put your name in front of your customers, sometimes it pays to follow tradition. These are historically the top selling promotional items in any type of business, and the reasons why they're perennial favorites.

Imprinted Calendars

Calendars imprinted with your business name and contact information are the single most traditional holiday gift sent out by companies in nearly any business. A wall calendar puts your company in front of your customers 365 days a year and reminds them of your holiday wishes and loyal service. A customer may not be able to find a telephone directory, but they'll always know where to find your telephone number when it's printed on the calendar hanging on the kitchen wall. It's one of the most popular promotional items ever created.